The Ethos is born from the realization that living in the present moment uncovers our true selves, releases pain, and brings profound inner peace. By being intensely present, we tap into deep consciousness and effortlessly embrace joy and ease. It serves as a pathway to living in the Now, consciously embracing life's beauty and gratitude while letting go of limiting beliefs. The Ethos aids in healing, both inwardly and outwardly, offering a momentary escape from the hustle of daily life. It reminds the Buffed Woman of the transformative power of the present moment. Embrace the Now, awaken the new you, and experience the empowering nature of living in the present.